Posts Tagged ‘marketing ideas’

How To Use Tshirts As A Perfect Corporate Gift

Wednesday, February 24th, 2010

Printing is a process of pictures and text, commonly using ink, paper and a printing press. Over time, printing technology has improved significantly. Different techniques are available, but screen-printing is used most of the time.

Screen-printing, also referred to as silk screening, is a method that is best for surfaces that are relatively flat. In this process, fine mesh or a screen is tightly stretched around a rigid frame, with the screen masking areas which will not be printed. In order to make a print, the screen is placed atop the item that is to be printed; then a blob of thick ink is applied. Next the ink is pressed through the screen with the assistance of a squeegee. The ink bonds to the unmasked area, thereby creating the print, and the masked area is screened from ink penetration. After this, the printed item goes through a heated tunnel that dries the ink so that items can be stacked or put into packages.

When a multi-color print is made, the procedure is performed again, changing screens. Thus, multi-color prints necessitate multiple screens positioned on a rotary press or performed manually, aligning the various colored prints in conjunction.

Lanyards: Basic Information

Sunday, December 20th, 2009

A lanyard is simply a device that allows you to secure something to your person so that you have easy access to it such as an identity card or event name tag. A lanyard of course can be worn around the neck (most common), arm, waist or wrist.

Most lanyards are normally made out of a cord; nylon, cotton, or polyester twill. Some other lanyards are made out of denim, fleece, PVC, satin or even leather.

Attaching your item to the lanyard has a few options or methods. These include bulldog or alligator clips, swivel hooks (plastic or metal), spring hooks or split rings.

These days, a lot of people make use of lanyards. Lanyards have become very popular these days. It’s possible as you walk down the street to often be able to say ‘hi’ to so many people if you want and call them by their first name because they are wearing their work identity cards around their necks with their names clearly showing. They become welded almost to their body!

Pens Can Be Used As Corporate Tokens

Friday, December 18th, 2009

Pens are small, fairly cheap but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of 1 or 2 months depending on usage. They are a perfect present, because they of their versatility.

Pen manufacturers would agree that the most popular ink color these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your company each day when you add your branding or unique company features to the pen.

Amongst sales people and office workers, black ballpoint pens are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children wear business you may consider some more interesting colours such as orange or pink but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with black or blue ink is your best bet.

Imagination is the only limit when it comes to the outside body of a pen. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.

The Screen Printing Process

Saturday, October 17th, 2009

Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.

A stencil method of printmaking that imposes a design on the screen of silk surface, the ink is forced onto the printing surface through the mesh and the blank areas are covered with an impermeable substance is called silk-screen printing or serigraphs.

During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.

How To Use Tshirts As A Perfect Corporate Gift

Tuesday, October 13th, 2009

The term ‘printing’ may be explained as the procedure of creating lettering and pictures, usually using ink and paper via a printing press. The science of printing has really advanced and progressed over the years. Screen-printing, in all of its various forms, is a popular technique.

Screen-printing, or silk-screening, is a process ideally used on fairly flat surfaces. In this procedure, a fine mesh screen is secured snugly across a sturdy frame, with the screen masking the region which remains unprinted. To make the print, the screen is positioned atop the material along with a swath of dense ink. Using a squeegee tool, the ink is pushed through the screen part. The ink soaks into the region that is not masked, forming the print, while the masking keeps any ink from making contact, resulting in distinguished areas. Next the printed material goes through a hot passageway until the ink dries and it is ready to be packed up.

For more than one color, this procedure is repeated with additional screens. For example, a print of four colors will be created with four different screens; this is either done on a rotary press or by hand to ensure that the screens are aligned correctly on the image.

Process Of Screen Printing

Wednesday, September 9th, 2009

Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.

Silk screening or serigraphy also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.

The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century and advanced it further by combining the screen painting with block printing and paints. In late 1700s, the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.